Discover top business tips for small business SEO and learn how to transform your bookings, growth and visibility with Solo’s booking system. Book the masterclass now.
Instagram is amazing for inspiration, connection and showing off your work, but when it comes to being found, booked and trusted consistently, a website is where the real magic happens.
If you’ve ever thought, “I’ll build a website later” or “Instagram is enough for now”, this one’s for you. A website doesn’t replace social media — it supports it, strengthens it, and helps turn visibility into bookings. Let’s talk about why every nail business needs a website, and how SEO and setup play a huge part in your growth. These small business SEO tips will help you transform your business.
Instagram relies on people already being on the app.
A website allows:
- New clients to find you through Google
- Searches like “BIAB™ nails near me” or “nail tech in [your town]”
- Visibility outside of social media
This is where SEO (Search Engine Optimisation) comes in. When your website is set up correctly, it works quietly in the background bringing new eyes to your business, not just people who already follow you.
A properly set-up website does the admin for you:
- Services clearly listed
- Prices upfront
- Online booking available 24/7
- Deposits taken automatically
No more endless DMs, back-and-forth messages or missed enquiries. Clients can book confidently, even while you’re busy with treatments.
A clean, professional website immediately elevates your brand. For many clients, especially first-timers:
- A website feels more established
- It reassures them they’re booking a professional
- It supports higher pricing and premium services
Your skills deserve to be presented properly — a website helps tell your story before a client even sits in your chair.
Posting daily on Instagram can feel exhausting.
SEO allows your business to:
- Be discoverable without constant posting
- Attract the right clients searching for your services
- Grow sustainably, not reactively
With the right setup, your website continues to work even when you’re not online.
Social platforms change all the time — algorithms shift, reach drops, accounts disappear. Your website is yours. You control:
- Your content
- Your client journey
- Your booking system
- Your database
This is a huge step towards running your business confidently and independently.
One of the biggest barriers for nail techs is not knowing where to start.
Platforms like the Solo booking system are designed specifically for self-employed beauty professionals combining:
- A professional website
- Online booking
- Client forms
- Admin tools
All in one place, without needing tech knowledge or endless apps.
At TGB Academy, we see incredibly talented nail techs held back by messy systems, inconsistent bookings and burnout, not lack of skill. That’s why we’re running a Website & SEO Masterclass:
- To help you set up your website properly
- To understand how SEO works for nail businesses
- To create a booking journey that supports your lifestyle, not drains it
Book your place today for our small business SEO masterclass on the 2nd of February 13:00 – 14:30 GMT.
Secure your spot here. If 2026 is about working smarter, attracting the right clients and feeling more in control, your website isn’t optional, it’s essential. And once it’s set up properly, you’ll wonder how you ever worked without one. Trust us!
