January doesn’t have to be quiet. These three intentional offers help you boost your bookings, protect your pricing, and start the year with confidence.
January can feel a little… quiet. Clients are recovering from the festive flurry, bank accounts need a moment to breathe, and everyone’s trying to “be good.” But that doesn’t mean your books need to dip, and it doesn’t mean you need to slash your prices.
Here are three intentional January offers that uplift your services, excite clients, and keep your value exactly where it should be.
Instead of lowering your service prices, elevate the experience.
The TGB SPA™ collection is perfect for January because it feels cosy, restorative and premium.
Offer a small upgrade fee for a:
Smoothie Scrub™ exfoliation – gentle exfoliation for fresh, glowing skin.
Therapy Mask™ + Heated Mitt treatment – deep hydration and pure comfort.
Better Balm™ Massage – relaxing, nourishing and the perfect winter skin pick-me-up.
These add-ons feel luxurious, not “discounted,” and clients love treating themselves after the festive rush.
How to promote it:
Use warm, inviting language like “January self-care boost,” “hydration heaven,” and show quick clips of the scrub, mask application or heated mitts in your reels. People book what they see.
Bundle up treatment packages that offer a small saving, this encourages clients to treat themselves, while still protecting your core pricing. Think of it as the “new year glow-up duo.” It’s polished, elevated and makes clients feel like they’re stepping into 2026 fresh.
How to promote it:
Show colour pairings, January nudes, winter pastels or your favourite mani/pedi combos — perfect for carousel posts.
A simple referral offer where both clients get 10% off their next appointment is enough to keep January flowing and reward your loyal clients at the same time. This grows your client base without you needing to reduce your main service prices.
How to promote it:
Use a fun line like “If you love your nails… tell your bestie.”
Add it to your stories, booking confirmation email and your salon welcome text.
- Lead with the experience, not the discount.
- Use clean, minimal January visuals that look intentional.
- Create short reels showing the spa add-ons, textures and glow.
- Keep the offer window tight from the 1st – 31st of January.
- Add story countdowns to build excitement.
- Use your voice! “My January menu is here” sounds confident and strong.
When your offers feel elevated, clients see them as a treat — not a price drop.
These three offers help you fill your books while building value, boosting your client experience and making January feel like a fresh, elevated start. By focusing on luxury, bundles, and referrals, you’re creating a strategy that feels intentional and premium, not reactive.
January doesn’t have to be slow. With the right messaging and visuals, you can turn it into a month of self-care, glow-ups, and new client connections. Start the year strong and confident, ready to grow your business.
